There was a time that people were skeptical of the Virgin Coconut Oil (VCO). They were saying that VCO was a fad and that manufacturers just affixed the word “virgin” to add value to the ordinary coconut oil. Years passed and those unbelievers were finally convinced that the Virgin Coconut Oil really is something special — starting from its extraction process, to its uses, and down to the revenue its produces.
WHAT IS VIRGIN COCONUT OIL
VCO is a special variant of coconut oil because of the purity of its extraction. The ordinary coconut oil is produced through heating and by using harsh chemicals. VCO, on the other hand, is free of those. It is produced by mechanical process of pressing. It takes a lot of time but the product is indeed worth it. After long patience and time, the clear and pure VCO is ready to serve the market.
THE VIRGIN COCONUT OIL MARKET
Projecting to be at USD 4.5B by 2024, the Virgin Coconut Oil market is booming and is grabbing the attention of consumers internationally. Market observers believe that the primary growth driver of this industry is the trending green lifestyle. As the years went by, more people are switching to a way of living that promotes everything organic and healthy. Being a plant-based product and having a handful of health benefits, the Virgin Coconut Oil is perfect for the green market.
Aside from being considered to be a natural product, VCO is also a functional food product. VCO is edible yet it can be used like a non-food ingredient for cosmetics, medical treatments, and preventive healthcare. Its flexibility and multi-functionality make the VCO more attractive to the consumers, hence the high revenues this industry generates.
VCO’S MARKET SEGMENTATION
The VCO is presented in the market in the following ways.
- By type: organic and inorganic
- By application: cooking, cosmetics, and healthcare
- By distribution channels: supermarkets, specialty stores, and online stores
Meanwhile, VCO performs well in the following parts of the world.
1. Asia Pacific
This region has the largest revenue. Indonesia is the largest producer and exporter of VCO, while the Philippines is a country where the largest value-adding happens.
2. North America
This region has the next largest revenue because of the aggressive manufacturing of products that use VCO. The positive feedback of consumers globally proves that the Virgin Coconut Oil is indeed special. VCO’s purity and the flexibility of its uses made it attractive to the market, thus creating revenues that move economies of many countries. Now is the time that you experience what makes the VCO special. Try Greenvilles’ Virgin Coconut Oil!